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Smyths

Smyths · giveaway rebuild

Smyths × Fisher-Price Giveaway

Smyths × Fisher-Price Giveaway, screen 1 of 5
Smyths × Fisher-Price Giveaway on a phone
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The brief

Re-engineer a prize giveaway microsite from an InDesign-based concept, with a focus on optimizing design assets and standardizing the user entry flow.

What I built

  1. 01Translated complex InDesign layouts into a fully responsive and functional web experience.
  2. 02Conducted extensive asset optimization and compression to ensure fast page load times.
  3. 03Integrated a secure email-based verification system to validate user entries.
  4. 04Developed a bespoke prize draw form with real-time field validation to handle high-volume submissions.
  5. 05Coded a series of branded email templates for automated fulfillment.

Built with

  • InDesign
  • HTML5
  • SCSS
  • JavaScript
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