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Pop Works

Pop Works · multi-region instant win

PepsiCo × Bridget Jones Instant Win

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popworksbridgetjoneswinners.co.uk
PepsiCo × Bridget Jones Instant Win, screen 1 of 3
PepsiCo × Bridget Jones Instant Win on a phone
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The brief

Develop the front-end for a multi-region prize claim site for a PepsiCo x Bridget Jones promotional campaign.

What I built

  1. 01Implemented a mobile-first design from wireframes, aligning with strict PepsiCo brand guidelines.
  2. 02Developed custom claim gate and error-state pages to restrict access and handle used or expired links.
  3. 03Built dynamic prize claim forms with conditional address fields for UK and ROI.
  4. 04Coded a full suite of responsive, state-based email templates for automated prize fulfillment.
  5. 05Integrated Google Tag Manager for analytics and ensured a compliant cookie notice was in place.

Built with

  • Figma
  • HTML5
  • SCSS
  • JavaScript
  • Twig
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